Past Event

Webinar: The Logistics of Doing Business in Canada - Digital & Social Media Market Entry Strategies for Canada
When: Thursday, February 20, 2014 - 13:00 - Thursday, February 20, 2014 - 14:00

Canada is the largest single export market for the U.S. and is a highly receptive market for U.S. goods and services.
The North American Free Trade Agreement (NAFTA) and Canada’s geographic proximity have afforded U.S. firms with a significant advantage in selling to Canada’s markets. Are you maximizing your opportunity? Whether you currently export to Canada or are new to exporting, the importance of developing a strategic approach to this market is critical to your success. This four part series has been designed to help businesses strengthen the skills necessary to effectively do business in Canada.

Summary:

This webinar will provide tips on how to generate e-commerce sales to Canadian end-users, as well as strengthening their online presence to reach and capture new customers in this important market. For U.S. exporters, shipping to Canada opens the gate to over 28 million internet users. Statistics show that a large portion of Canadian consumer’s online spending is conducted with establishments outside of the country, primarily in the United States. Topics covered, include: 

  • Overview of E-Commerce in Canada
  • Increasing brand awareness – Developing a Canadian awareness campaign
  • Social media for web exposure
  • Localizing your online presence 

Cost: $35

About the Speaker: 
Daintry Springer, a pioneer in digital marketing, brings more than two decades of business managementand digital marketing expertise to BlackSharp. As Past President of Canada’s Internet Advertising Bureau, Daintry advised North America’s largest advertisers, advertising agencies and online publishers on digital strategy. Daintry continues to advise clients

on digital and social media strategies and is co-chair of the Advisory Board at Seneca College, School of Media & Marketing. As 2012 Chair of the American Chamber of Commerce in Canada’s largest region(Ontario), Daintry led the organization’s trade and diplomatic portfolios. The American Chamberof Commerce (AmCham) is a globally connected extension of the US Chamber of Commerce with chapters in over 100 countries. It is the world’s largest bilateral trade organization. Canada is America’s largest trading partner. As part of our Global Marketing practice, Daintry createsmarket entry strategies for global companies in the process of expanding into and across North America 

For More Information contact Tracey Ford, Commercial Specialist at (613) 688-5406 or Doug Jacobson, Commercial Officer at (416) 595-5412 ext. 236

Hosted By
AmCham National Capital